SPEAKER DIRECTORY

Becky Reel

 Founder & Lead Consultant, Reel Home Care Consulting & Coaching

Becky Reel is the founder of Reel Home Care Consulting & Coaching and the former leader of North America’s top-rated rated home care agency (Home Care Pulse/Activated Insights).

Workshops/Sessions:

• Elevate & Transform: Blazing a New Trail for Client & Caregiver Experiences (Thursday, July 24, 2:50-3:40 PM, Grand A-B)

Holly rehbock

 Vice President of Sales, Ring Ring Marketing

With over 20 years of experience in senior care, including leadership roles in home care operations and sales, Holly Rehbock specializes in driving growth and improving care outcomes. As Vice President of Sales at Ring Ring Marketing, overseeing the Senior Care Marketing Max division, she leads initiatives that help senior care agencies succeed in a competitive market. Holly previously served as Director of Operations and Sales & Marketing Director for a leading home care franchise agency, where she increased billable hours, strengthened referral relationships, and streamlined team performance. She understands the importance of balancing offline relationship-building with a strong online presence. Holly’s expertise lies in helping senior care providers grow through effective digital strategies that attract leads, build their online marketing presence, and convert prospects into long-term clients.

Workshops/Sessions:

• What Will and Won't Propel Your Billable Hours & Clients Into Orbit (Friday, July 25, 10:35-11:25 AM, Salon 5)

Emily Scarbrough McFadden

 Vice President of Compliance & Education, Showd.me

Emily Scarbrough McFadden, MPH, CPHQ, is an advocate for culturally competent care and has designed training programs that equip health care providers to navigate cultural differences effectively. She has led initiatives to improve inclusivity through multilingual course offerings and stakeholder-informed strategies. Her expertise includes integrating cultural awareness into compliance and continuing education programs, enabling organizations to meet the needs of diverse clients and staff. Emily’s work consistently reflects her commitment to fostering equity and empathy in care delivery.

Workshops/Sessions:

• Empathy in Action: Charting a Path to Cultural Competence in Inclusive Home Care (Thursday, July 24, 2:50-3:40 PM, Salon 5)
• Mission Critical: Navigating Harassment in the Home and Equipping Care Teams to Foster Safe, Respectful Spaces (Friday, July 25, 10:35-11:25 AM, Salon 3-4)

Ravin shah

​  Founder & Chief Executive Officer, Hellohire

Ravin Shah is a leader in AI-driven recruitment for the home care industry. As the founder of Hellohire, he helps agencies streamline hiring with automation and AI, enabling them to recruit top caregivers faster. With deep expertise in tech-driven recruitment, Ravin is passionate about solving hiring challenges while maintaining a personal touch. His insights help home care providers scale efficiently, improve hiring quality, and stay ahead in a competitive landscape.

Workshops/Sessions:

• Supercharge Your Hiring: Warp Speed Automation for Recruitment of Interstellar Talent (Thursday, July 24, 10:35-11:55 AM, Salon 1-2)

cara silletto

 President & Chief Retention Officer, Magnet Culture

Cara Silletto, MBA, CSP, is the founder of Magnet Culture and a leading generational expert, sought-after keynote speaker, and game-changer in workforce retention, equipping organizations to tackle turnover challenges head-on.

Recognized by Recruiter.com as a “Top 10 Company Culture Expert to Watch”, her insights have benefited more than 30,000 leaders nationwide, solidifying her position as a trusted field expert. Workforce Magazine named her a ‘Game Changer’, and she has set herself apart with her groundbreaking solutions to workplace challenges.

Holding an MBA, Cara uses her hands-on experience and keen business insight to highlight the benefits of proficient workforce management. Each year, she leads 50-100 workshops and keynotes, offering tactical strategies to navigate the intricacies of today’s workforce. Her influence goes beyond the stage as she’s been featured in major publications like USA Today, Forbes, and Huffington Post.

Cara authored Staying Power: Why Your Employees Leave and How to Keep Them Longer, providing real-world expertise and highlighting practical retention strategies. With her background as an association event planner and lifetime spent on stage, she knows how to captivate and educate audiences effectively.

Workshops/Sessions:

• Workforce Wake-Up Call: Recalibrating Our Work World for a New Frontier (Wednesday, July 23, 10:00-11:00 AM, Salon 3-4)

kyle simon

 Senior Director of Policy, Advocacy & Communications, Home Care Association of Florida

Kyle Simon is HCAF's Senior Director of Policy, Advocacy & Communications. His background encompasses nearly two decades of experience in health policy, advocacy, and politics. He has collaborated with federal and state policymakers on legislative and regulatory issues concerning Medicare, Medicaid, and prescription drugs. Moreover, he has provided support to members of Congress, managed a statewide political organization representing the President of the United States, and held leadership positions in various political campaigns. Additionally, he has served as an Adjunct Professor at Valencia College since 2012.

Kyle holds a Master of Science degree in Applied American Politics and Policy, as well as a Bachelor of Science degree in Political Science from Florida State University.

Workshops/Sessions:

• Mission Upgrade: Strengthening the Family Home Health Aide Program for Medically Fragile Children (Friday, July 25, 10:35-11:55 AM, Salon 6)

Kimberly Skehan

 Vice President of Accreditation, Community Health Accreditation Partner (CHA)

In her role as Vice President of Accreditation, Kimberly's more than 30 years of clinical and operations experience and deep understanding of regulatory compliance, risk management, and survey readiness will enable her to effectively guide and support providers in the home health and hospice industry as they navigate the complex accreditation process. She serves as a valuable liaison for providers, fostering collaboration and communication with federal and state regulatory agencies to address industry challenges.

Kimberly is dedicated to education and providing comprehensive plan of correction follow-up support, empowering providers to enhance their service quality and adhere to the latest industry standards. Her work at CHAP contributes to the overall improvement of home health and hospice care, ensuring that providers consistently deliver the highest quality care to patients and their families.

She previously served on the Regulatory Committee of the former National Hospice & Palliative Care Organization (NHPCO) and the Hospice Quality Committee for the former National Association for Home Care and Hospice (NAHC), and is a member of the Connecticut Association for Healthcare at Home, where she previously served as the Vice President of Clinical & Regulatory Services.

Kimberly holds an Association of Home Care Coding & Compliance (AHCC) Home Care Coding Specialist (HCS-D) certification and a Certificate for OASIS Specialist – Clinical (COS-C). She earned her Bachelor of Science in Nursing from Southern Connecticut State University and her Master of Science in Nursing Administration from the University of Connecticut, where she has also served as adjunct faculty for the School of Nursing.

Workshops/Sessions:

• Immediate Jeopardy: Navigating the Asteroid Field of Risk and Compliance (Wednesday, July 23, 11:20 AM-12:20 PM, Salon 5)

Nanette Smith

 Managed Care Specialist, Managed Care Consultants of America

Nanette has over a decade of experience in the managed care consulting industry and is a former nursing home administrator. Prior experience includes helping clients navigate managed care plans by educating providers on how to optimize their contracts for financial success while remaining compliant with the health plan requirements.

Workshops/Sessions:

• Igniting Patient Satisfaction: Overcoming Social Determinants of Health & Unlocking the Power of Managed Care Benefits (Wednesday, July 23, 3:30-4:20 PM, Salon 6)

Kimberly Smoak

​ Deputy Secretary, State Survey Agency Director, Division of Health Care Policy and Oversight, Agency for Health Care Administration

Kimberly R. Smoak, MSH, QIDP, has been with the Agency for Health Care Administration (AHCA) since August 1995. She is the Deputy Secretary of the Division of Health Quality Assurance. The Division licenses and/or certifies and regulates 40 different providers, including hospitals, nursing homes, assisted living facilities, and home health agencies. Smoak is also the State Survey Agency Director for the State of Florida. She holds a Master of Science in Health with an emphasis in Aging Studies and is also a Qualified Intellectual Disability Professional (QIDP). In 2009 and 2017, she received Survey & Certification Achievement Awards, presented by the Centers for Medicare & Medicaid Services (CMS) for her work in survey and certification. 

Workshops/Sessions:

• AHCA Mission Briefing: Updates and Insights From the New Frontier of Home Care (Thursday, July 24, 10:35-11:55 AM, Grand A-B)

Michelle Stone-Smith

​ Director, Financial Consulting, SimiTree

Coming soon! 

Workshops/Sessions:

• Palliative Care: Exploring the Stars of Compassionate Care (Tuesday, July 22, 1:00-4:30 PM, Salon 5)
• AI in Non-Clinical Operations: Reaching New Galaxies of Efficiency & Innovation (Wednesday, July 23, 11:20 AM-12:20 PM, Grand A-B)
• Evaluating & Managing Medicare Advantage/Commercial Contracts: Exploring New Dimensions in Health care Reimbursement (Thursday, July 24, 9:00-9:50 AM, Salon 6)

Melanie Stover 

 Founder & Owner, Home Care Sales, LLC

Melanie Stover, OT, MBA, MS/ISM, is the founder and owner of Home Care Sales, LLC, where she combines her clinical background as an occupational therapist with nearly three decades of post-acute care expertise to revolutionize how agencies approach growth and patient care.

Since founding Home Care Sales in 2001, Melanie has dedicated herself to ensuring patients receive the care they deserve by helping agencies build high-performing sales teams and sustainable referral streams. Her innovative Total Patient Care Delivery Model™ bridges the gaps between home health, palliative, hospice, and in-home care services, creating seamless care transitions that elevate patient outcomes.

Drawing from her hands-on experience in clinical care and business development, Melanie developed the High-Performance Sales Academy™, RoadMap to Referrals™, and Agency Ambassdor™ programs, which have helped countless agencies achieve consistent growth through education-based marketing and strategic sales approaches. Her RepMastery framework has become the industry standard for results-driven sales coaching and management.

Melanie's mission is simple yet profound: ensuring every patient who needs care gets connected to the right services at the right time.

Workshops/Sessions:

• Supercharge Your Team: Sales & Marketing Leadership for Home Care Agency Leaders (Wednesday, July 23, 3:30-4:20 PM, Salon 3-4)

Sharon Sykes 

 Senior Trainer, Sunshine Health

Sharon Sykes, MSW, M.ED, LCSW, CDP, CCM, is a Licensed Clinical Social Worker (LCSW), Certified Dementia Practitioner (CDP), and a National Certified Case Manager (CCM) with over 21 years of experience in a variety of mental health, behavioral health, and health care settings. Sharon is currently serving Sunshine Health as a Long-Term Care Senior Clinical Provider Trainer. In this role, Sharon offers weekly trainings to long-term care providers and community partners on a variety of clinical topics including topics related to behavioral health, long-term care, and integrated care. Sharon earned a Bachelor of Science in Social Psychology, a Master of Education in Adult Education, and a Master of Science in Social Work.

Workshops/Sessions:

• Navigating the Galaxy of Aging: Exploring Mental Health for Older Adults (Thursday, July 24, 9:00-9:50 AM, Salon 5)

Becky Tolson

 Survey Operations Manager, Accreditation Commission for Health Care 

Becky Tolson, RN, BS, is the Survey Operations Manager at the Accreditation Commission for Health Care (ACHC), where she oversees surveyors and leads training programs for skilled, non-skilled, and specialty services aimed at preparing organizations for accreditation. With a strong background in health care consulting, she has supported home health and home care agencies across the country in clinical and administrative operations. Becky holds a bachelor's in Business Administration with a focus on management and marketing, contributing to policy development and marketing strategies. Her diverse expertise and commitment to quality make her a key asset to ACHC and the agencies it serves.

Workshops/Sessions:

• Compliance Constellations: Navigating the Stars of Regulation (Wednesday, July 23, 1:50-3:10 PM, Salon 6)

Cara Tomlinson

 Chief Operating Officer, Tidal Healthcare Consulting LLC

Cara Tomlinson, RN, BSN, is the Chief Operating Officer for Tidal Healthcare Consulting, LLC. Cara has over 12 years of experience in home health operations, quality assurance/performance improvement, clinical management, ICD-10 coding, Outcome and Assessment Information Set (OASIS) review, and education. Cara has served in numerous roles in home care from a nurse case manager, administrator, consultant, OASIS/ICD-10 coding review, Vice President of Operations, Vice President of Clinical Outcomes, and most recently Associate Vice President of Clinical Services. Cara has a Bachelor of Science in Nursing from the University of North Florida. She also serves as a contract surveyor for the Accreditation Commission for Health Care (ACHC), conducting nationwide surveys to evaluate compliance and quality standards for home health agencies.

Workshops/Sessions:

• Leadership: May the Force Be With You (Tuesday, July 22, 9:00 AM-12:00 PM, Salon 5)

Hannah Vale 

 Chief Marketing Officer, HealthRev Partners

Hannah Vale is a strategic leader in home health with a background in education, leadership, and creative marketing. As a key force at HealthRev Partners, she helps agencies optimize financial performance and navigate industry changes with efficiency and clarity. She is the co-host of Home Health Revealed podcast, dedicated to uncovering insights, trends, and best practices for success in home health. Known for her innovative approach to marketing, she combines storytelling, strategy, and industry expertise to connect with home health professionals in meaningful ways.

With a deep love for her work, her family, and the never-ending adventure of parenting in Northeast Ohio’s unpredictable weather, Hannah brings humor, grit, and innovation to everything she does.

Workshops/Sessions:

• Optimizing Home Health Financial Performance: Navigating the Universe of Claim Denial Management (Wednesday, July 23, 3:30-4:20 PM, Salon 5)

Valerie Vanbooven 

 Founder & Co-Owner, Approved Senior Network®

As a registered nurse and a home care marketing expert, Valerie has been helping senior care businesses grow their online presence, generate more leads, and increase their revenue for over 15 years. She is the co-owner and founder of Approved Senior Network® Marketing, a trusted and respected digital marketing agency for the home care and senior care market.

Workshops/Sessions:

• Home Care Marketing: Building Your Brand's Orbit in the Home Care Galaxy (Tuesday, July 22, 9:00 AM-12:00 PM, Salon 3-4)
• Charting a Path to Success in Home Care Marketing and Sales: The Impact of Tailored Training (Wednesday, July 23, 11:20 AM-12:20 PM, Salon 1-2)

Josh Vaughn 

 Shareholder, Littler Mendelson, P.C.

Josh Vaughn, Esq., is an employment defense litigator. He regularly advises, represents, and defends home and health care employers, start-ups, and third-party staffing companies in state and federal courts throughout the United States.

Josh has significant experience defending against claims for overtime (exemption misclassification, off-the-clock, overtime rate calculation), misclassification of independent contractors, minimum wage, meal and rest breaks, “suitable seats,” reporting time and split shifts, expense reimbursements, and waiting-time penalties.

Josh also counsels and defends home care agencies on the unique pre-employment, ongoing employment, and end-of-employment issues. He has represented home care agencies and franchise systems in class and collective action litigation brought by private plaintiffs and the U.S. Department of Labor (DOL), investigations by federal and state labor departments, investigations by federal and state equal employment agencies, and investigations by the U.S. Office of Inspector General (OIG).

Workshops/Sessions:

• Legal Update: Staying on Course in a Shifting Legal Universe (Tuesday, July 22, 1:00-4:00 PM, Salon 3-4)
• 2025 Employment Law Updates: Steering Through Florida’s Legal Nebula (Wednesday, July 23, 3:30-4:20 PM, Grand A-B)

Regina Wild 

 Director of Managed Care Consulting, Healthcare Provider Solutions

Regina Wild, LPN, CRCR, is currently Director of Managed Care Consulting with Healthcare Provider Solutions. Regina is an experienced health care professional with over 15 years of industry experience. She has worked as a nurse, business development professional, and contracting/credentialing specialist. Regina has a deep understanding of the health care system and has worked in various settings, gaining valuable insights into the industry. Regina's primary focus is on managed care contracting, where she helps providers maximize reimbursement, strengthen referral relationships, and expand their market presence. She is passionate about assisting health care providers in navigating the complexities of the industry and achieving their goals.

Workshops/Sessions:

• Exploring the Future of Managed Care: Charting a Course Through Evolving Health Care Frontiers (Friday, July 25, 9:00-10:20 AM, Salon 3-4)